SEO or Search Engine Optimisation is the process of getting a website ranked in search engines, such as Yahoo, Bing and Google. However the most import place to have website rankings is Googles organic search results. SEO should be a part of your digital marketing strategy so you can increase your websites sales. When working on an SEO strategy for a client we look at the complete picture. It starts with looking at the value that you are providing the client. Search Engines are looking for you to provide a high quality website design with all the information your potential client might need. If you want to rank high on Google you can't just have any website, you need the BEST website. Once we know your website is correct, we need to look at all the technology it uses, we need to make sure it loads fast and offers a great user experience. Then we need to look at your offsite SEO, we need to make sure that lots of relevant websites are linking to yours, which of course they should be as you are offering lots of important information that people want to share, this could be in the form of articles, images or just that you are a highly recommended company. We can help you get these links to signal to Google you are worthy of ranking in their results.

FAQs Archive - Page 2 of 3 - Springer Marketing

Q: How Long Will It Take For My Website To Rank Well On Google?

This is a question we can't give an exact answer to as it will vary depending on what we are trying to achieve and the competition in your industry. On average we tell clients they will see results within 3 to 6 months or us starting an SEO campaign. HOWEVER we often find that clients see a change in business faster than this because we work on your website as well as trying to drive traffic, you will often we a change in conversion rates first. Again this again will depend on the quality of your website before we start. What we can tell you is that we want you to see an increase in sales as fast as possible so we will work hard to do this for you, you just need to understand that SEO is a process and can take time. If you are looking for instant traffic then Google Ads is probably a better solution for you, for the majority of clients we recommend a joint SEO and Google Ads campaign.

Q: Does Google My Business (GMB) Help With SEO?

Google My Business (GMB) or Google Maps is one of the most powerful ways to improve a business when they are looking for local customers. You need to make sure you are found in the local map results. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your positions in Google. When we work with local service based companies Google My Business is one of the first things we look to help the customer with. As well as optimising the profile we also look to make sure that you have lots of local citations that link to your website. This not only increases your positions on Google Maps but also your overall position in Google. It's important that your local citations are created correctly and all your data on the citations, your Google My Business and website match.

Q: How Do I Rank Number 1 On Google?

In simple terms be the BEST! That doesn't always mean the biggest or the longest in service. You setup you business because you knew you could do something better that the competitors, now its time to prove it. We will help you do just that. We have many companies come to us that tell us they are the best and when we speak to them we can tell they are but when we look at their website compared to their competitors we can see why they aren't ranking. You cant just be the best in service or supply if you want to rank well on Google you need to prove it. So we need to make sure you have a fantastic website, offering great user experience and lots of information so when someone lands on your website they don't need to go anywhere else. They know you are the company to deal with. In short if you want to rank number one on Google then you need to invest in your website. Springer Marketing will show you how to get the best ROI.

Q: Why Is SEO Important To Your Business?

Organic traffic is the term used for traffic you don't pay for it directly. However to see traffic from Google you still need to earn it. The way to earn this traffic is from SEO. SEO is important to your business because it drives website traffic and in turn this drives telephone calls and/or online sales. Many people say they don't click the paid ads and go for the organic results, so it's important your website can be found. Even better if you are in the paid and organic results! It does take time to build an SEO strategy and create a website worthy of ranking on Google but once your website traffic and sales start to increase it is well worth the investment. At Springer Marketing we don't want to drive just any traffic, we want to drive high quality traffic that converts.

Q: Whats Involved In Setting Up A Google Ads Campaign?

Setting up a Google Ads campaign that works well is more complicated than you would think and involves a good knowledge of the system. Some of the tasks we complete when setting up a campaign are below: Learn about your businesses advertising goals Learn about your products and profitability of them Decide which campaign types are best for your business Keyword research Create a campaign structure to best suit your marketing objectives. Depending on your goals we may create several different campaigns. Build ‘ad extensions’ to increase the click rates of your adverts and make your ads stand out. Writing ad copy for your different adverts which we will later use to optimise your campaign Setting up conversion tracking within Google Analytics and importing the goals in to Google Ads Tweaking your website to allow conversion tracking …and much more. This does take more time than your would think but spending time on building the campaign correctly means you will save money and see a much higher ROI.

Q: Can I Run My Own Google Ads Campaign?

The simple answer is yes you can however we normally find these are not optimised correctly and these campaigns are usually stopped because they aren't producing results and people have wasted a lot of money.