PPC CONSULTANT | PPC CONSULTING
Why PPC?
PPC ads show at the top of Google’s search engine results. A well built, strategic PPc campaign can generate new leads, sales and grow your business!
At first glance setting up PPC ads may look simple, but they are actually quite complex, with ever-changing bidding strategies, search engine optimisation (SEO), ad copy and website User Experience all playing a part in how well your ads perform. Having an expert PPC consultant help you with your campaign can help save you money.
When you work with Springer Marketing’s PPC consultants, you own all your PPC accounts and data, we just take care of the strategy, implementation and management.
You will work with a PPC management company that includes a dedicated PPC consultant. We will get to know your brand, products / services and, most importantly the key performance indicators (KPIs) that are most important to your business.
You’ll benefit from our years of experience managing PPC campaigns with a data driven approach to decisions and campaign managment.
PPC Advertising The Key To Your Digital Marketing Success
On average 75% of internet users say that PPC ads make it easier for them to find the information they’re looking for, with 49% of searches ending in a click on a PPC advert in the search results.
A well design PCC campaign can make a huge impact on your companies digital marketing it should play an important part of your digital marketing strategy.
Our PPC consultants and PPC management services can help you build a marketing campaign that will drive sales to your business.
In addition to helping create and launch your PPC ad campaigns, we will also closely monitor the performance or your campaigns and track your ROI. On a monthly basis your will receive reports showing you your progress.
PPC Consultants That Understand Google
Our PPC consultants understand how to target prospective customers at each stage of your sales funnel. Understanding the intent of different keywords and where people are in the sales cycle plays an important part in making sure you have a good ROI.
Our PPC consultants specialise in:
- Keyword analysis
- PPC bidding
- Creative copywriting
- Landing Page User Experience
- Retargetting
Our PPC consultants help you get the most from your budget and build campaigns that grow your business.
How Our PPC Consultants Help You Save Money
If you’re not careful, competitive keywords can end up using all your marketing budget, leaving you with very little return.
Keyword Research
One of the main reasons businesses use our PPC consulting services is our ability to identify the right keywords that have the potential to attract leads and sales without costing the earth! The key to a successful PPC account is targeting the right keywords for your business, you need to target keywords that are searched enough to reach your target audience, but aren’t so competitive it uses all your budget.
A keyword that doesn’t have high enough searches a month won’t get you enough visitors yet a competitive keyword might mean you are outbid by other businesses with bigger budgets or higher Quality Scores. When you work with a Springer Maketing’s consulting service, your dedicated PPC expert will carefully select the right keywords that are the right balance.
Ad Optimisation
Choosing the right target keywords is only one part of an effective PPC campaign. The quality of your actual adverts plays a huge part in the success of your Google ad campaign. Google uses many different signals to determine the quality of your ads including:
- Keywords and Ad Copy Relevance
- CTR (Click-through rate) and overall ad performance history
- Quality of the landing page you are sending the visitor to.
Google will reward optimised ads with a lower cost-per-click (CPC) and better ad placement, you could even end up paying less than a competitor for a higher position! Our PPC specialists understand how to optimise your adverts to give you the best placement at the best price.
A Balanced Strategy
We often use PPC to help generate traffic for businesses while working on and waiting for SEO results to be high enough to drive traffic. Working with our PPC consultants allows you to get the most from your PPC campaigns and get the most from your advertising budgets.
How Our PPC Consultants Help You Save Money
If you’re not careful, competitive keywords can end up using all your marketing budget, leaving you with very little return.
Keyword Research
One of the main reasons businesses use our PPC consulting services is our ability to identify the right keywords that have the potential to attract leads and sales without costing the earth! The key to a successful PPC account is targeting the right keywords for your business, you need to target keywords that are searched enough to reach your target audience, but aren’t so competitive it uses all your budget.
A keyword that doesn’t have high enough searches a month won’t get you enough visitors yet a competitive keyword might mean you are outbid by other businesses with bigger budgets or higher Quality Scores. When you work with a Springer Maketing’s consulting service, your dedicated PPC expert will carefully select the right keywords that are the right balance.
Ad Optimisation
Choosing the right target keywords is only one part of an effective PPC campaign. The quality of your actual adverts plays a huge part in the success of your Google ad campaign. Google uses many different signals to determine the quality of your ads including:
- Keywords and Ad Copy Relevance
- CTR (Click-through rate) and overall ad performance history
- Quality of the landing page you are sending the visitor to.
Google will reward optimised ads with a lower cost-per-click (CPC) and better ad placement, you could even end up paying less than a competitor for a higher position! Our PPC specialists understand how to optimise your adverts to give you the best placement at the best price.
A Balanced Strategy
We often use PPC to help generate traffic for businesses while working on and waiting for SEO results to be high enough to drive traffic. Working with our PPC consultants allows you to get the most from your PPC campaigns and get the most from your advertising budgets.
Partner With Springer Marketing To Optimise Your Google Ads Account
FREE GOOGLE ADS AUDIT
Looking to improve your Google Ad Campaign?
Contact us today to find out what we can do to improve your PPC results
Increase Website Visitors
Increase the amount of relevant traffic to your website from potential customers who are looking for your products or services. This will increase the chances of gain more leads and sales for your business. Using our knowledge of Google Ads and the information we gain from you we will build a PPC Campaign that brings the right visitors to your website.
Increase Phone Calls
Increase the number of phone calls your business receives by finding our which keywords generate calls. Springer Marketing uses Call Conversions, call tracking software to find out which keywords make the phone ring so we can bid higher on keywords that deliver calls and stop paying for keywords that only deliver traffic. Using this vitally important data helps us optimise your website and build a successful PPC campaign.
Increase Sales
Increase the number of sales and leads your website generates with a successful PPC campaign. We make sure that we track all the metrics you class as conversions, that may include contact form submits, downloads or checkout purchases. We then use this data to make sure your Google Ads campaigns are working for your business and tweak your campaigns as needed.
Measure Your Growth
Because we track all available conversions it is possible for you to measure the growth of your website. At the end of the month we provide you with a report that shows you in simple terms how many conversions your received and where they came from. This allows you to make sure the Google Ads services we are providing are offering a great ROI.
GOOGLE ADS MANAGMENT FAQ’S
While you might have a good idea what your cusotmers are typing in to Google and Bing the only real way to know what people are searching for is to look at the data from Google. The information we get from you is really useful but it’s the start of the journey. We complete keyword research to find relevant search terms for your business and then use them to setup your PPC account.
After the account is setup we continually monitor your account to make sure that those keywords are generating leads for your business, if they only generate clicks to your website then they will be added as “negative keywords” so we can spend your budgets on keywords that do create sales.
One of the first things we do when we start working on a new campaign is to make sure your conversion tracking is set up and working correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on your ROI every month. We track conversions in many forms, from contact form submissions, telephone calls and online sales.
Conversion tracking is vital to any successful marketing campaign if you are a service business and aren’t currently tracking where your incoming phone calls are coming from and which keywords are making the phone ring then you are more than likely wasting money.
Pay per Click marketing is a specialised field within marketing and it’s quite common for in-house teams to outsource this part of digital marketing. Clicks to your website can be expensive and show little return if you don’t know what your are doing and have tested different strategies.
We are happy to work with your in-house marketing team and become the “digital” department of your business. We will provide you with reports and updates, access to your accounts, and work with you to ensure you know where your ad spend is going and what leads or customers your pay-per-click campaigns are generating.
Continued optimisation of your campaigns will make them work better over time and as such will improve your ROI.
Monthly Google Ads management involves creating new ad groups and keywords, pausing ads or keywords that don’t convert, advising you of new suggestions, checking if the budget is adequate and advising you if you should increase or decrease it and ensuring your ads aren’t being shown for irrelevant keywords to name just a few tasks we complete.
Setting up a Google Ads campaign that works well is more complicated than you would think and involves a good knowledge of the system. Some of the tasks we complete when setting up a campaign are below:
- Learn about your businesses advertising goals
- Learn about your products and profitability of them
- Decide which campaign types are best for your business
- Keyword research
- Create a campaign structure to best suit your marketing objectives.
- Depending on your goals we may create several different campaigns.
- Build ‘ad extensions’ to increase the click rates of your adverts and make your ads stand out.
- Writing ad copy for your different adverts which we will later use to optimise your campaign
- Setting up conversion tracking within Google Analytics and importing the goals in to Google Ads
- Tweaking your website to allow conversion tracking
…and much more.
This does take more time than your would think but spending time on building the campaign correctly means you will save money and see a much higher ROI.
The simple answer is yes you can however we normally find these are not optimised correctly and these campaigns are usually stopped because they aren’t producing results and people have wasted a lot of money.
People have said this to us before and fortunatly we have had the opportunity to prove to them that it can work. The most common reason that people have this issue is down to not having conversion tracking setup and blindly running ads.
Running a Google Ads campaign without knowing how to use it properly can be a recipe for burning a lot of money VERY fast.
The other most common problem we see are keywords being setup incorrectly, picking keywords that could also be used for something else or keywords that people use looking for information and not buying.
Once you have an experianced Google Ads manager from Springer Marketing working on your campaign, we can instantly fix things based on our knowledge of working on other campaigns, we can then setup conversion tracking so we can stop you wasting money on keywords that don’t produce results. Then you will have a campaign that WORKS!!!
SEO is a great digital marketing strategy but it is a longer term solution and doesn’t provide instant results. SEO involves your website being correclty set up which will ultimately bring you more visitors from Google’s organic search. You don’t pay per visitor for this type of traffic, but you do pay for the time it takes to optimise your website and this is an on going process.For the majority of businesses SEO is an important part of a digital marketing strategy and it’s important that it’s not overlooked.
Google Ads is a great way of bringing in instant targeted traffic to your website. It is very fast to set up, and means that you can instantly get traffic to your website which is much faster than SEO. Both of these digital marketing strategies are ongoing investments.
The main difference between Google Ads and SEO is that with SEO you have to invest first before seeing results, with Google Ads you only pay for results.
Both are important parts of digital marketing. It is also important to remember that some parts of SEO will also improve the quality and costs of your Google Ads campaigns.
Google Ads can be tricky and takes a lot of trial and error if you haven’t worked with it before, so we recommend your first step is to give us a call and let us do the work for you. We don’t change to setup a campaign so use our experts to get high quality leads coming into your business.
The cost of Google Ads all comes down to you and your budget. Google Ads can work with almost any budget. Google Ads don’t have a minimum spend requirement however the cost per click is determined by you and your competitors as it works on a bid based system. This means some keywords are more expensive than others. Some industries have a low cost per click and others are very high. It’s also important to think about the value of a conversions, sometimes lower cost clicks don’t get conversions so it’s important to think about the ROI not just the cost. You can also stop your Google Ads at anytime.
PPC (Pay Per Click) means that you only pay when someone clicks on your advert NOT everytime it is displayed,
Yes there are:
- Search Network campaigns – these are usually in text based form. This type of Google Ads are the type you are most used to seeing and appear in the usual search results when people are searching Google.
- Call Only Adverts – As above these appear in Google search results but do not link to a website and are designed when you want a click to go straight to a phone call.
- Display Network campaigns – these are usually in an image form, these ads are set to appear on different websites that you specify.
- Video Ad campaigns – as the name suggests these are videos and usually up to 15 second long. These ads are the ones you see right before or during YouTube videos.
Google Ads works by displaying your advert/website when people search for the specific search words and phrases you want to be found for. When setup correctly, Google Ads places your adverts in front of potential customers as they are searching for them.
- You start by thinking about what words and phrases people might use when wanting to buy your products/services and add them into the system, including the amount you want to pay per click.
- Next you can select the geographic areas where you want your ads to be shown, these might be local to your business or cover the whole country or even the world!
- Then you need to create your advert and link it to your website. You can even set daily budget caps so you don’t spend more than you want to.
Google will need to approve your ads but once completed your adverts will be displayed as you set it up and the great thing is you only pay when your advert is clicked not every time its displayed!
Nothing! Google Ads is the new name and branding given to Google AdWords.
Google Ads which was formerly know as Google AdWords or Google AdWords Express, is an online PPC (pay per click) advertising platform that allows businesses to pay to appear at the top of Google. Businesses can choose the keywords they want people to find them for, create custom adverts and set the maximum amount they want to pay per click on their advert.