SEO Audit

SEO AUDITS

COMPREHENSIVE SEO AUDITS

SEO AUDITS

Technical SEO Audit Services

When starting an SEO campaign for one of our clients the first step we take is a thorough SEO audit. We need to identify and fix any potential issues that might impeed your websites SEO performance. We also need to find out what you are doing well at and what areas we need to improve compared to your main competitors. With this information we have a solid foundation to build a successful SEO campaign.

Springer Marketing’s SEO team uses a number of tried and tested SEO techniques to improve your rankings, an SEO audit gives us a foundation for us to start. It also gives us a baseline so you can see the improvement our work have on your website. We have been completing SEO audits for over 12 years and when it comes to completing SEO audits, there isn’t much our experienced technical on-site SEO experts haven’t seen.

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What’s Involved In An SEO Audit?

As part of your SEO audit we will look into issues such as:

  • Keyword usage & how relevant they are relevance – are you mentioning all the services and products you want to target and answering your customers questions?
  • Quality of content – Is your content useful to the website visitors?
  • Canonicalisation/duplicate content – is your website setup correctly and in Googles eyes look duplicated?
  • Location of pages – are you location pages setup correctly?
  • Website technical architecture – is the site built in the correct way? Does it have a clear structure and linking?
  • Bulky website code – Is your website built on a bulky web builder system
  • Broken links and errors – does your website have any broken links that effect user experience and cause issues for Google crawling your website?
  • Redirect Issues
  • Page speed – Page spped is a key ranking factor and it’s important your website loads quickly.

.. and any other issues which we find that can affect your search positions in Google search.

We often find that just fixing the issues we have listed above can make big changes in the ranking positions of a website in Google.

If your website has any issues we can find them and correct them.

Our SEO Services

We don’t work like other SEO companies, we don’t say we will rank you for this keyword or that keyword and provide charts showing information that doesn’t mean anything to your business. We work on results, we make sure we are tracking metrics that mean something, for many businesses these are normally online sales or telephone calls. What we want to do for you is to increase the sales or calls your website produces for your business.

We are often asked how our SEO services are different to other SEO agencies, and that how we work on driving results not ranking keywords.

Our SEO strategy focuses on what you really want for your business. Unlike other SEO service companies we don’t focus on the technology we focus on your business. By looking at the bigger visitor not only do we end up driving more relevant traffic to your website but we also see an increase in conversions, meaning more for your money.

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FREE WEBSITE SEO
AUDIT

Looking to improve the SEO for your business?
Contact us today to find out what we can do to improve your positions on Google.

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Increase Website Visitors

Increase the amount of relevant traffic to your website from potential customers who are looking for your products or services. This will increase the chances of gain more leads and sales for your business. Using our knowledge of Google, SEO and the information we gain from you we will build an SEO Campaign that brings the right visitors to your website.

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Increase Phone Calls

Increase the number of phone calls your business receives by finding our which keywords generate calls. Springer Marketing uses Call Conversions, call tracking software to find out which keywords make the phone ring  so we can bid higher on keywords that deliver calls and stop paying for keywords that only deliver traffic. Using this vitally important data helps us optimise your websites SEO and build a successful SEO campaign.

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Increase Sales

Increase the number of sales and leads your website generates with a successful SEO services  campaign. We make sure that we track all the metrics you class as conversions, that may include contact form submits, downloads or checkout purchases. We then use this data to make sure your SEO campaigns are working for your business and tweak your campaigns as needed.

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Measure Your Growth

Because we track all available conversions it is possible for you to measure the growth of your website. At the end of the month we provide you with a report that shows you in simple terms how many conversions your received and where they came from. This allows you to make sure the SEO services we are providing are offering a great ROI.

SEO Services

WEBSITE SEO AUDIT

ONPAGE OPTIMISATION

OFFSITE OPTIMISATION

FIXING TECHNICAL ERRORS

IMPROVING SITE USABILITY

CONTENT CREATION

CONVERSION TRACKING

REPORTING

SEARCH ENGINE OPTIMISATION (SEO) FAQ’S

Do You Provide SEO Consultancy?

Yes we do, we are highly experianced SEO Consultants and understand that different businesses will have different needs and different goals. For example, a small business targetting their local area in Cornwall will have different needs to a business targetting the whole of the UK. Our SEO consultants will provide you with the service you need to grow your business. Our consultancy services can help you with targeting local customers, improving brand awareness to targetting everyone across the UK. Tell us your goals and targets and we will provide a solution that will get you there.

Are you the best SEO Company to use?

YES! While this is a strong statement to make we have worked with hundreds of clients transforming their businesses and we are confident that we can do the same for you.

As a team of SEO professionals with years and years of experience, we know how to get results and we know what you want from SEO is more customers! We would like to say  we are the best SEO company to contact if you want more customers and want to grow your business. We are results driven SEO experts specialising in growing businesses and driving phone calls to our customers

If you want more customers, more sales and a successful business, contact us today.

Does SEO Work?

Yes SEO works! We have transformed many businesses using our professional SEO services. It makes sense, the higher you appear in Google the more likely you will get website visitors, with a well designed highly converting website, these visitors will call your business and turn into paying customers.

Google will determine how high to position your website in the search results by examining a range of on-page factors such as your content and websites performance as well as off-page factors such as who is linking to your website. By improving both of these factores your website will move up the search results to a position that your website will see more traffic.

We have helped so many businesses over the years and we are proud of the results we have provided for our customers.

What SEO Services Do You Provide?

Our team of professional SEO consultants provide a full range of search engine optimisation services including optimising content, technical SEO, onsite SEO and offsite SEO / link building.  As a professional Cornwall SEO company, our inhouse experts will work on your website to make sure that your website is found for the terms and phrases it should be, this will increase your website traffic and the number of customers calling your business.

How Does SEO Work?

SEO works by optimising you website to make it relevant for the products/services you provide. While this sounds simple it’s more than just the content on your website, although this can play a major part. Google matches websites to search terms and phrases using a complex algorithm, we use our knowledge and experiance of ranking websites to make sure that your website meets the criteria needed to be found online. Our SEO consultants will review numerous factors on your website both onpage such as your content and offpage such as who is linking to your website and put together and implement a strategy that will make sure your website is found first in Google’s search results.

Is Content Important For SEO?

Yes! There are two parts to SEO off-site and on-site SEO. The content on your website contributes to on-site SEO and helps you to rank with search engines, so its highly important you have great website content.

How Much Does SEO Cost?

The costs of running your SEO campaign will vary on a number of factors so its difficult to specify specific SEO prices.

We recommend that you give us a call so we can have a chat about what you are looking to achieve. We can take time to look at your website and where you currently are so we can produce an SEO strategy that will give you results as well as fit your marketing budget.

SEO isn’t just about paying for a service, it’s about offering a quality website worth ranking. We like to examine our clients website to make sure your website stands a chance of being ranked on Google. We don’t want to give you a price for SEO services if your website will never rank. If we provide a price for SEO it will be based on knowing we will be able to provide results that will generate sales for your business.

If your website needs a rebuild before starting SEO we will tell you. If we think we should work on your websites content  first we will tell you. If however your website has a good foundation we will be able to provide you a price for SEO services that will grow your business.

How Long Will It Take For My Website To Rank Well On Google?

This is a question we can’t give an exact answer to as it will vary depending on what we are trying to achieve and the competition in your industry. On average we tell clients they will see results within 3 to 6 months or us starting an SEO campaign. HOWEVER we often find that clients see a change in business faster than this because we work on your website as well as trying to drive traffic, you will often we a change in conversion rates first. Again this again will depend on the quality of your website before we start. What we can tell you is that we want you to see an increase in sales as fast as possible so we will work hard to do this for you, you just need to understand that SEO is a process and can take time. If you are looking for instant traffic then Google Ads is probably a better solution for you, for the majority of clients we recommend a joint SEO and Google Ads campaign.

Does Google My Business (GMB) Help With SEO?

Google My Business (GMB) or Google Maps is one of the most powerful ways to improve a business when they are looking for local customers. You need to make sure you are found in the local map results. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your positions in Google.

When we work with local service based companies Google My Business is one of the first things we look to help the customer with. As well as optimising the profile we also look to make sure that you have lots of local citations that link to your website. This not only increases your positions on Google Maps but also your overall position in Google. It’s important that your local citations are created correctly and all your data on the citations, your Google My Business and website match.

How Do I Rank Number 1 On Google?

In simple terms be the BEST! That doesn’t always mean the biggest or the longest in service. You setup you business because you knew you could do something better that the competitors, now its time to prove it. We will help you do just that.

We have many companies come to us that tell us they are the best and when we speak to them we can tell they are but when we look at their website compared to their competitors we can see why they aren’t ranking. You cant just be the best in service or supply if you want to rank well on Google you need to prove it. So we need to make sure you have a fantastic website, offering great user experience and lots of information so when someone lands on your website they don’t need to go anywhere else. They know you are the company to deal with.

In short if you want to rank number one on Google then you need to invest in your website. Springer Marketing will show you how to get the best ROI.

What Does SEO Stand For?

SEO stands for Search Engine Optimisation.

What Is SEO?

SEO or Search Engine Optimisation is the process of getting a website ranked in search engines, such as Yahoo, Bing and Google. However the most import place to have website rankings is Googles organic search results. SEO should be a part of your digital marketing strategy so you can increase your websites sales.

When working on an SEO strategy for a client we look at the complete picture. It starts with looking at the value that you are providing the client. Search Engines are looking for you to provide a high quality website design with all the information your potential client might need. If you want to rank high on Google you can’t just have any website, you need the BEST website. Once we know your website is correct, we need to look at all the technology it uses, we need to make sure it loads fast and offers a great user experience. Then we need to look at your offsite SEO, we need to make sure that lots of relevant websites are linking to yours, which of course they should be as you are offering lots of important information that people want to share, this could be in the form of articles, images or just that you are a highly recommended company. We can help you get these links to signal to Google you are worthy of ranking in their results.

Why Is SEO Important To Your Business?

Organic traffic is the term used for traffic you don’t pay for it directly. However to see traffic from Google you still need to earn it. The way to earn this traffic is from SEO.

SEO is important to your business because it drives website traffic and in turn this drives telephone calls and/or online sales. Many people say they don’t click the paid ads and go for the organic results, so it’s important your website can be found. Even better if you are in the paid and organic results!

It does take time to build an SEO strategy and create a website worthy of ranking on Google but once your website traffic and sales start to increase it is well worth the investment. At Springer Marketing we don’t want to drive just any traffic, we want to drive high quality traffic that converts.

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