Setting up a Google Ads campaign that works well is more complicated than you would think and involves a good knowledge of the system. Some of the tasks we complete when setting up a campaign are below:
- Learn about your businesses advertising goals
- Learn about your products and profitability of them
- Decide which campaign types are best for your business
- Keyword research
- Create a campaign structure to best suit your marketing objectives.
- Depending on your goals we may create several different campaigns.
- Build ‘ad extensions’ to increase the click rates of your adverts and make your ads stand out.
- Writing ad copy for your different adverts which we will later use to optimise your campaign
- Setting up conversion tracking within Google Analytics and importing the goals in to Google Ads
- Tweaking your website to allow conversion tracking
…and much more.
This does take more time than your would think but spending time on building the campaign correctly means you will save money and see a much higher ROI.