Google Ads which was formerly know as Google AdWords or Google AdWords Express, is an online PPC (pay per click) advertising platform that allows businesses to pay to appear at the top of Google. Businesses can choose the keywords they want people to find them for, create custom adverts and set the maximum amount they want to pay per click on their advert.

FAQs Archive - Page 3 of 3 - Springer Marketing

Q: Google Ads Is A Waste Of Money! Ive Tried It Before!

People have said this to us before and fortunatly we have had the opportunity to prove to them that it can work. The most common reason that people have this issue is down to not having conversion tracking setup and blindly running ads. Running a Google Ads campaign without knowing how to use it properly can be a recipe for burning a lot of money VERY fast. The other most common problem we see are keywords being setup incorrectly, picking keywords that could also be used for something else or keywords that people use looking for information and not buying. Once you have an experianced Google Ads manager from Springer Marketing working on your campaign, we can instantly fix things based on our knowledge of working on other campaigns, we can then setup conversion tracking so we can stop you wasting money on keywords that don't produce results. Then you will have a campaign that WORKS!!!

Q: What Is The Difference Between Google Ads and SEO?

SEO is a great digital marketing strategy but it is a longer term solution and doesn't provide instant results. SEO involves your website being correclty set up which will ultimately bring you more visitors from Google's organic search. You don’t pay per visitor for this type of traffic, but you do pay for the time it takes to optimise your website and this is an on going process.For the majority of businesses SEO is an important part of a digital marketing strategy and it's important that it's not overlooked. Google Ads is a great way of bringing in instant targeted traffic to your website. It is very fast to set up, and means that you can instantly get traffic to your website which is much faster than SEO. Both of these digital marketing strategies are ongoing investments. The main difference between Google Ads and SEO is that with SEO you have to invest first before seeing results, with Google Ads you only pay for results. Both are important parts of digital marketing. It is also important to remember that some parts of SEO will also improve the quality and costs of your Google Ads campaigns.

Q: How Do I Get Started With Google Ads

Google Ads can be tricky and takes a lot of trial and error if you haven't worked with it before, so we recommend your first step is to give us a call and let us do the work for you. We don't change to setup a campaign so use our experts to get high quality leads coming into your business.

Q: How Much Are Google Ads?

The cost of Google Ads all comes down to you and your budget. Google Ads can work with almost any budget. Google Ads don't have a minimum spend requirement however the cost per click is determined by you and your competitors as it works on a bid based system. This means some keywords are more expensive than others. Some industries have a low cost per click and others are very high. It's also important to think about the value of a conversions, sometimes lower cost clicks don't get conversions so it's important to think about the ROI not just the cost. You can also stop your Google Ads at anytime.