This online eCommerce store came to Springer Marketing looking to refresh their website. The website was designed by the company owner and they wanted a new site to look more professional.
1. Background
An established specialist eCommerce store had been trading for several years with the owner having developed the original site. The owner came to Springer Marketing to have a professional website built after we were recommended to them. The brief was to build a professional looking site to increase conversions.
2. Aim
Our aim was to build a new website that sold the benefits of purchasing from this supplier over the competitors. We wanted to build a new eCommerce website that handled all online orders and increase sales. As a secondary aim, we knew that we could also improve the clients Google rankings with an improved website structure and content. We knew this client didn’t sell every day products so we wanted to make sure we converted as many clients as possible. We were also aware that the clients biggest business came from trade accounts, so we wanted to make sure we catered to these visitors to so the client would see an increase in regular trade sales.
3. Strategy
To meet our objective and increase website sales we had to develop a new website structure, research the customers product and competitors so we could build a website that was superior to everyone else.
Our researching the clients business we were able to put a plan together and build the new website. The new website had to look clean, improved product descriptions and suplimentary pages showing the benefits of the products and how the could help potential buyers.
4. Results
Results for this client showed as soon as Google indexed the new website, we saw increases in traffic after 1 week of launching the new website. Website traffice shot up by three times with a slightly bigger increase in online sales. The client also reported to us that they saw a large increase in trade accounts calling them up. The interesting result here is that we didn’t complete SEO with this client, yes the website was built to be SEO ready technically correct, we didn’t complete any ongoing work yet having a great website and the right content benefited the client. This shows the advantage of having a professionally designed website.
