This eCommerce store came to Springer Marketing looking for Google Ads Mangement services. They wanted to see an improvement in the ROI.
1. Background
An established eCommerce store had a Google Ads account that they were managing in-house, they believed that they could improve things, so contacted Springer Marketing for help with their campaigns.
2. Aim
Our aim was to help them improve their conversion rate without increasing daily budget. After an initial review we could see a lot of changes that needed to be made. We could see that although the account had been setup in-house it was pretty much neglected after that, we wanted to fix the obvious issues and put management in place to keep optimising and improving the campaign based on the data we recieve.
3. Strategy
The first job was to look at the data the campaign had already received and look for obvious improvements. We also started to research competitors campaigns to see what was working for them and research our own keyword lists.
Once we had this data we went to work overhauling the campaign, for this particular client we decided to build fresh campaigns while keeping the existing data in mind. We added in negative keyword lists from the data we had seen the client already had, keywords that the client had been paying for that had never converted. We also rebuilt their keyword lists, ads and added new ad extensions.
We also knew this client was in a competitive industry, so we setup click fraud software (comes as standard on all campaigns we manage).
4. Results
We noticed instant results with this client, from day one there was an increase in sales! Sales in the first month went from £1,100 to £1,944! With things improving month on month to now hitting £7323 a month.
The clients budget hasn’t increased at all, however the client has now asked us to increase this due to the success of the campaign, we will do this in small increments to maintain the ROI.
