SEO is a great digital marketing strategy but it is a longer term solution and doesn’t provide instant results. SEO involves your website being correclty set up which will ultimately bring you more visitors from Google’s organic search. You don’t pay per visitor for this type of traffic, but you do pay for the time it takes to optimise your website and this is an on going process.For the majority of businesses SEO is an important part of a digital marketing strategy and it’s important that it’s not overlooked.
Google Ads is a great way of bringing in instant targeted traffic to your website. It is very fast to set up, and means that you can instantly get traffic to your website which is much faster than SEO. Both of these digital marketing strategies are ongoing investments.
The main difference between Google Ads and SEO is that with SEO you have to invest first before seeing results, with Google Ads you only pay for results.
Both are important parts of digital marketing. It is also important to remember that some parts of SEO will also improve the quality and costs of your Google Ads campaigns.