One of the first things we do when we start working on a new campaign is to make sure your conversion tracking is set up and working correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on your ROI every month. We track conversions in many forms, from contact form submissions, telephone calls and online sales.
Conversion tracking is vital to any successful marketing campaign if you are a service business and aren’t currently tracking where your incoming phone calls are coming from and which keywords are making the phone ring then you are more than likely wasting money.