While you might have a good idea what your cusotmers are typing in to Google and Bing the only real way to know what people are searching for is to look at the data from Google. The information we get from you is really useful but it’s the start of the journey. We complete keyword research to find relevant search terms for your business and then use them to setup your PPC account.
After the account is setup we continually monitor your account to make sure that those keywords are generating leads for your business, if they only generate clicks to your website then they will be added as “negative keywords” so we can spend your budgets on keywords that do create sales.