Google Ads works by displaying your advert/website when people search for the specific search words and phrases you want to be found for. When setup correctly, Google Ads places your adverts in front of potential customers as they are searching for them.
- You start by thinking about what words and phrases people might use when wanting to buy your products/services and add them into the system, including the amount you want to pay per click.
- Next you can select the geographic areas where you want your ads to be shown, these might be local to your business or cover the whole country or even the world!
- Then you need to create your advert and link it to your website. You can even set daily budget caps so you don’t spend more than you want to.
Google will need to approve your ads but once completed your adverts will be displayed as you set it up and the great thing is you only pay when your advert is clicked not every time its displayed!