DIGITAL MARKETING CONSULTANCY
When Do You Need To Hire A Marketing Consultant?
Our digital marketing consultancy services help businesses in Cornwall and around the UK build digital marketing strategies from scratch or refine your current digital marketing activities. Springer Marketing’s consultancy services can update your marketing campaigns for the best possible results.
You will benefit from hiring us as your marketing consultant if any of the following apply:
- You have gaps in your marketing expertise.
- You are lacking a comprehensive marketing plan.
- You have an underperforming brand presence
- You positions in Google are low or behind your competitors.
- Your website visitors aren’t converting into sales
- You are seeing a low ROI on inbound marketing initiatives
- You have an incomplete marketing strategy
- You lack insight into marketing campaign performance.
- You are unable to leverage metrics and data to improve marketing efforts.
- You currently aren’t tracking your marketing ROI
A digital marketing consultant can help with any of these obstacles and more! Let us know what you need from your sales and marketing and we will create a plan and make the rest happen!
Some of the activities and services we provide include; Marketing strategy development, search engine marketing consulting, social media consulting services, website design and auditing, email marketing and automation, PPC and retargetting services, content marketing and offline marketing strategies.
Why Work With A Marketing Consultancy?
Working with Springer Marketing as your marketing consultant gives you access to professional marketing specialists that live and breathe digital marketing! Springer Marketing understands how every part of a marketing strategy impacts the other and your overall performance. We know how to fine tune a marketing campaign to get the best results.
Based in Cornwall but servicing the whole of the UK, our marketing consultants are specialists in the following areas:
- Marketing planning.
- Strategic marketing.
- Project management.
- Persona development.
- Search Engine Optimisation
- Google Ads Specialists
- Email marketing.
- Website development.
- Conversion Rate Optimisation
- Content creation.
- Marketing operations.
- Performance analysis.
- Sales and marketing.
- Brand Strategy
- And much more.
When hiring Springer Marketing you can think of us as an extension of your company. We like to feel like a part of your company,every suggestion and strategy we implement is aimed to grow your business. We are here to fill knowledge gaps that are currently missing in your team and use our years of experience and expertise to improve your marketing activities and produce better results for your campaigns and increase your companies sales.
As a full-service digital marketing consultancy, you aren’t just getting a marketing consultant you are gaining access to a team of writers, designers and developers. Working with Springer Marketing not only saves you hiring marketing consultants internally, but also gives you access to all the other services you need.
Working with businesses in our home county of Cornwall as well as the rest of the UK, our years of experience can really help your business grow.
Springer Marketing’s Consulting Services
Our marketing consultancy services are full-service solutions. We have helped many businesses vastly improve their marketing efforts and would love the opportunity to help your business too.
Some of the industries and verticals we have worked closely with include, but aren’t limited to:
- Technology & Software
- Education
- Finance
- Healthcare
- Manufacturing
- Logistics
- Estate Agents
- Lifestyle
- Transportation
- Telecommunications
- Professional Services
- Tourism
- Waste Management
- Automotive
- And Many More!
At Springer Marketing, we will work closely with you and your marketing team to deliver a marketing campaign that will actually improve your business.
Marketing Strategy Development
Your marketing strategy needs to be designed and developed in the right way to reach the right potential clients, bring in qualified leads and drive sales. Most businesses struggle to communicate what they do. We help businesses clearly communicate why they matter, so they can connect with customers and sell more.
With a track record of delivering outstanding marketing campaigns, Springer Marketing’s consultants can build a successful marketing campaign built around your business, industry and customer base. We make sure every marketing campaign we launch is well thought out, tracked and monitored to deliver success.
Digital strategy
Digital marketing is complex if you don’t understand it but critical for any brand. We will help you determine which channels will work best for your company and budget and how to use them best to get the highest possible return. We offer a full service with a range of marketing strategies to meet your needs.
Content strategy
Every marketing strategy requires great content! We will help you develop a content strategy that will work for your business, we will help your write the content of provide your team with the keywords, phrases and topics that you need to target, and how to distribute them to your audience.
Email strategy
For some businesses email marketing still works very well. Springer Marketing will analyse your market and help you provide email campaigns that get read and drive sales and leads to your business.
Social media strategy
If your target audience is on social media then that’s where you need to be too. We will help you develop a strategy on which platforms to use and what messages should be sent out and how we should engage with our followers. Brand is very important on social media so we can work with you to develop a great brand strategy.
SEO strategy
Google is constantly evolving and they give you no prior notice. We live and breathe Google, as soon as an update happens we are there analysing and reverse engineersing the algorithm so we can optimise our clients sites as soon as possible to get you on to page 1 and keep you there.
Springer Marketing’s consultants understand how sales and marketing efforts work and support each another. We create marketing strategies that generate leads and sales that help your business grow.
We help businesses, get found online, sell more and build a better brand. If you are looking for a brilliant marketing consultant in Cornwall with you have come to the right place.
Search Engine Marketing Consultants
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) should be fundamental components of any marketing strategy. By making the most of SEO and SEM your business will stand out from the crowd, have greater brand awareness, see increased conversions, have more website traffic and much more.
Here’s a brief definition of SEM and SEO:
SEO is the process of making changes to your website to help your website appear higher in search results. It requires a very good understanding of search algorithms & best practices. The algorithms are constantly changing so it’s important you stay in touch with the latest updates!
SEM is the process of improving your online visibility via internet advertising, this could include services such as pay-per-click (PPC) advertising, Facebook Paid Advertising and other paid search platforms. It requires a detailed knowledge of PPC and understanding how different keywords and audiences can effect your ROI and costs. SEO can play a role in how well your SEM performs.
Every aspect of your marketing strategy needs to take SEO into account. SEO needs to be thought about from the beginning including how your website is designed to the content you have on it. Springer Marketing use their experience to take into account the follow;
- Technical SEO factors like site architecture.
- On-page SEO factors like keyword / keyphrase usage.
- Off-page SEO factors like backlinking.
SEO is at the core of everything we do. We make sure that your website is setup to rank high in the search results, drive traffic and most of all drive leads and sales to your business.
Social Media Consultants
Social media sites are great places for you to interact with potential and existing customers. Springer Marketing’s social media consultancy services vary depending on the services you need from us, from guidance to carrying out the service. We will help you steadily build your social media presence, increase your followers and improve your brand awareness.
Here’s a look at what we offer:
Monthly Social Media Management
A dedicated social media consultant will create an engaging social media strategy for your business that will broaden your reach, increase followers and improve your brand awareness. Your consultant will also deliver monthly reports to show your performance and provide recommendations for how we will continue to develop your campaign.
Social Media Advertising
Paid social media strategies work very differently to your organic social media work. We help you build a campaign that will help you drive new sales for your brand. It’s easy to waste money on social media advertising if you don’t understand how it works. Our consultants will help you build a campaign that will put the right advert in front of the right audience. We can help with LinkedIn, Instagram and Facebook advertising
Our social media management plans include creating custom text and visual posts on whichever platforms we feel will work best for your business. If you don’t know which platform to focus on, don’t worry we do all the work for you.
Website Design and Auditing Services
Your website should be the most important part of your digital marketing strategy, but it is important that it is optimised to produce the best results!
If you think your website is under performing, our website auditing services provides a comprehensive analysis of your site’s performance, allowing us to show you its strengths and weaknesses from why you aren’t ranking as high as you should be on Google to user experience issues that are effecting conversions. You’ll receive a report that details the errors that negatively impact your search performance and recommendations on what can be done to make things right.
Once we have this information we can decide on the best course of action, in a worse case sinario you may need a website redesign but in most cases it’s about implementing the fixes we outline. Our consultants, designers, developers and content team work together to improve your websites performance.
The end result is an attractive website that is found on Google that converts website visitors into paying customers.
PPC and Retargeting Services
PPC advertising and other paid search tactics work with your SEO campaigns by increasing your website visitors and improving your ROI.
Our PPC services are managed by our Google certified PPC strategists, that will work closely with you and your team to understand your values, goals and industry. We can create an array of PPC advertising campaigns tailored to the platforms that will work best for your business. We have many years of experience working with PPC platforms such as Google Ads, Facebook Ads, Amazon shopping campaigns and many more.
Our PPC management services often include retargeting, retargetting is a fantastic way of keeping your business in the mind of potential customers. When someone visits your website we can make sure that when they are browsing other platforms such as Facebook and LinkedIn adverts for your business are displayed. We can even target these adverts to the specific product or service they were browsing on your website.
Helping You Maximise ROI
Digital marketing must be seen as an investment and not a cost, so the money you spend should see a good return.
We put practices in place to make sure everything you do is tracked. If we find that one strategy is producing results but another isn’t we will suggest a change. If you find that things are working really well we will help guide you how to increase your investment to see even better results.
Springer Marketing’s consultantancy packages offer a tailored marketing strategy for your business that will help you to increase brand awareness, drive more traffic to your site and increase sales!
The world of digital marketing is ever changing and not all businesses have the in-house teams or the resources to keep up to date with all the changes. It doesn’t matter if you’re a small business or large corporation, Springer Marketing’s consultancy services can help you stay ahead of the competition with the latest strategies and techniques that generate a great ROI.
Increase Website Visitors
Increase the amount of relevant traffic to your website from potential customers who are looking for your products or services. This will increase the chances of gain more leads and sales for your business. Using our knowledge of Google, SEO and the information we gain from you we will build an SEO Campaign that brings the right visitors to your website.
Increase Phone Calls
Increase the number of phone calls your business receives by finding our which keywords generate calls. Springer Marketing uses Call Conversions, call tracking software to find out which keywords make the phone ring so we can bid higher on keywords that deliver calls and stop paying for keywords that only deliver traffic. Using this vitally important data helps us optimise your websites SEO and build a successful SEO campaign.
Increase Sales
Increase the number of sales and leads your website generates with a successful SEO services campaign. We make sure that we track all the metrics you class as conversions, that may include contact form submits, downloads or checkout purchases. We then use this data to make sure your SEO campaigns are working for your business and tweak your campaigns as needed.
Measure Your Growth
Because we track all available conversions it is possible for you to measure the growth of your website. At the end of the month we provide you with a report that shows you in simple terms how many conversions your received and where they came from. This allows you to make sure the SEO services we are providing are offering a great ROI.