Pay-Per-Click (PPC) marketing can deliver fantastic results for your business, but it can also seem overwhelming when you’re just getting started and even end up costing you a lot of money if you don’t know what you are doing. So what things can you do to improve the ROI on your PPC Campaign.
If you’re thinking about investing in Google Ads, here are eight tips to help you.
Start Small Then Grow
If you are just starting your first Google Ads PPC campaign, then it’s a good idea to start with a small test campaign. Your first campaign should just test the waters for you to find out how it all works and to get things right with a small budget. Don’t focus on all your products or services, just select one and create a small keyword list and get the working before increasing budgets and targetting more services or products.
Start with a small budget and see what you can learn from the initial results, adapt the campaign make improvement and then grow with a working campaign.
Set a goal for your PPC campaign
It’s extremely useful to set a goal when creating PPC campaigns. Think about why your are creating your ads, is it for brand awareness, lead generation, or online sales.
Each goal will have a different metric you will need to track, if you aren’t tracking then your campaign will be loosing money!
Setup Conversion Tracking For Lead Generation
How can you know if your campaign is working if your aren’t tracking the results. If you have an online store then Google Analytics can be setup to track your conversions and pass the data back to Google Ads. If however you are looking to generate phone calls from your ads you will want to use Call Tracking Software like Call Conversions to track which of your keywords are working for you.
Once conversion tracking is setup you will not only know that your campaigns are producing results but which keywords are working so you can adapt your campaigns for the best results.
Testing Keywords
It may be a good idea to test several keywords until you find the ones that work best for your business. Use your conversion tracking to see what is working and what isn’t. If a keyword doesn’t produce results then stop it.
The best keywords are ones that have both a high search volume but also a low competition score.
Who Is Your Audience
The success of your PPC campaign will depend on your audience.
Think about who you looking to get your adverts in front of and where they are in the buying process. Do your keywords and ads match the audience. Are they just researching or are they looking to buy now? There will be different ads, keywords and landing pages for the different audiences.
Focus On Your PPC Ad Copy
Think about your Ad Copy, it’s important that your ad copy is:
- clear
- descriptive
- relevant
- persuasive
Be Careful With Budget
A bigger budget doesn’t always mean more customers! We have seen people waste huge amounts of money thinking that the campaign will work eventually! Yes a percentage of people clicking your website will be browsing but you don’t need to spend a fortune to find out if you are targetting the right keywords and your campaign is working.
Start with a small budget and test the performance of your campaign only when a campaign is performing should you think about investing more.
Optimise Your Landing Pages
Your landing pages are very important. Take a look at your landing page, does it answer all the questions the potential customer may have? Does your company look trust worthy? How does your website look compared to your competitors? Who would you buy from?
It may well be that you need to create more landing pages on your website so they are relevant to the ads and keywords you are using.
