SEO Keyword Research
Search Engine Optimisation or SEO for short is all about increasing your visibility on the web by increasing your rankings on search engines like Google. Users want to find what they are looking for fast and if you aren’t found quickly and on the first page of search results they won’t go searching page after page for your business. There’s also the misplaced belief that your products must be good and your site trustworthy if it is found at the top of the search results.
Search engine optimisation is all about adjusting your website to make your website meet the algorithms of the search engines. This is done by making sure your content is relevant and that your website has enough authority to rank. We initially work on your website and make sure that you have the content to rank in Google for relevant keywords and phrases. From then on we work on increasing your websites authority to push your website up the rankings and increase your website visitors.
At Springer Marketing we understand that you don’t always have large budgets, so we offer a range of service that will give you results and allow you to grow your business within your budget. We’ve can split up our services so you can mix and match what you need with what you can provide in-house.
Search engine optimisation can be a complicated business. At Springer Marketing we offer ethical, tried and tested techniques to improve your rankings.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimizationin that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.