SEO Checklist for Tourism Marketing in Cornwalladmin
If you run a tourism based business in Cornwall, and have started to look how you can gain more visitors to your website, you have probably heard about SEO (Search Engine Optimisation).
It doesn’t matter if you run a hotel, bar, nightclub, restaurant campsite, shop, Cafe or any other tourism based business in Cornwall there are things you can do to improve your websites ranking, and if you get stuck you can always ask for our help.
Search Engine Optimisation, or SEO, is the technique of getting your website higher on Google and increasing the traffic to your website. The goal of SEO is to increase your website traffic to gain more customers to your shop both online and your physical shop.
SEO can significantly increase your web traffic. Without understanding the process it can be a minefield so we thought we would give you some helpful tips to help your business in Cornwall gain more visitors.
Main Points to Takeaway:
- Focus on high quality website content
- Gain high quality links from other websites – don’t just exchange with other business (if you like to me i’ll link to you etc…)
- Make sure you have a good website, that has quality content, good call to actions and is useful to anyone looking for the services/products that you sell
Tourism SEO Tips for businesses in Cornwall:
1. Add your website to Google Search Console
Submitting your website through Google Search Console isn’t necessary to be seen in Google, but can provide lots of useful information and also give you a leg up. Make sure you have created a sitemap and submit it, this will help Google find all the pages on your site. It might also highlight any issues with your website you may wish to correct.
2. Prove you’re secure with a https site
Having a secure https site, rather than an http site, is important for several reasons, one it shows that your business takes security and customer data seriously, it has also been increasing as a ranking factor. We have seen increases in traffic once customers have changed to being secure. Google have also hinted they plan on marking sites as “unsecure” if they don’t have this, who will click on your site if its marked as “unsecure”
You may need to work with your website designer and your website hosts to make this happen.
3. Measure success with Google Analytics
This is a surprising one, for us. We see many sites that aren’t making use of Google Analytics. At the very least your should make sure you are checking how many visitors come to your site a month. Even if it’s just to make sure the changes your are making to your SEO are making a difference. If you have the skills to do so, you should also be looking to setup up conversion tracking, to see how many of your visitors, call you, send you emails, click on your contact page etc…
4. Optimise your meta descriptions and titles
While meta descriptions don’t have an impact on your actual search ranking, they can affect if people click on your website or not, so make sure these are properly optimised. Make sure you are correctly using your H1 tags, each page should have a H1 tag and it should be a short title containing your main keyword for that page, although it’s not a huge ranking factor it does indicate to Google what your website is about.
5. Don’t cram you webpage with the exact keyword you are targetting
The days of cramming your website with your exact keywords are long gone. In fact this can have a negative effect and push your website down in the rankings. Instead of trying to cram keywords in talk naturally about your services and products you may use different versions of your keyword but Google understands this and knows what you are talking about. Google now looks for synonyms related to your target keywords, if it finds your page to have relevant and quality content, Google will send the searcher to you. In fact doing this may get you found for keywords you didn’t think of and actually boost your traffic even more.
6. Write clear headlines
Write clear headlines for each page (in your H1 tags) look for around 4-9 words. Your headline should inform people, not Google. Make sure that your uses know straight away what that page is about.
7. Think about user experience
Good user experience is a so important. Make sure your website loads fast, make the information your visitors are looking for is easy to find and deliver clear call to actions such as “call us now on …..” & “Visit our store…(link to contact us page)”
8. Make sure all images have alt text
Optimise all of your images making sure they have ALT tags this will help Google know what your images are of and give you the chance of being found in Google Images.
9. Make sure it’s mobile friendly
You would have thought this was an obvious one, but we still come across websites that aren’t responsive. Make sure your website appears properly on a mobile phone, not sure… visit Googles Mobile Friendly test site.
Off Site SEO Tips:
10. Create a Google My Business account
Make sure you have setup, verified and optimised your Google My Business Account with a brand and location page. If you need to be found locally this should be something you do quickly. You also need to make sure that your name, address and phone numbers match on here to your website and all the directories you are on around the web. As a next step add yourself to as many business directories as possible and get your customers to review your business on your My Business account. We offer services to add your business to directories and can help offer advice to get your customers to review your business.
11. Gain Backlinks
Gaining backlinks to your website is the most important part of SEO. Link building with quality sites is still the most important ranking factor. Connect with people in your area or in your space, organically requesting they add a link to their site about you on their partner page or in a blog post. Work to gain as many quality links to your website as you can.
We look to help business in Cornwall generate more customers online, be that to their websites or to help people find the shops, bars, restaurants etc… .
If you have a business in Cornwall and need help with any of the above or need a free consultation to help gain more customers, contact us today.