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Google My Business & Google Maps Optimisation

Get Found At The Top Of Google

If you own a business which targets local customers, with or without a physical location,  then it is vital that people searching in your area can find you. It’s not just about SEO (Search Engine Optimisation) anymore you must be listed in Google My Business (formerly known as Google Maps/Local), Yelp, and other local search directories.

Considering a large number of the searches on Google are being completed on a mobile phone it is even more important than ever that your website is mobile friendly and your website is in the “local pack”. When a potential customer is searching for the services/products you provide the chances are pretty high they will click on one of the Google Maps results. Is your business there? Will they find you?

What is Google My Business?

Google My Business has had many names of the years such as Google Local, Google Maps etc.. the latest name is Google My Business. This service was created in an effort to give local businesses a chance to compete with the larger companies in Google with larger budgets. You don’t even need a website to appear in Google Places, this is Googles effort to get you started with Digital Marketing.

Your business can provide just a few basic pieces of information like name, address, and telephone number and have a free listing on Google. The more details you add, the more likely you were to show up when people were searching in your area.

Local Directory Optimisation

The optimisation process begins with your local Google Listing. Making sure your listing is filled out completely with the correct information will confirm you are a trustworthy legitimate business.

From there we need to make sure you website is listed directory in other local directories and make sure everything links up and has the same information. The more of these you have the better your local search results listing will be. How many of these we do depends on how much you want to spend on your optimisation.

Who is This Service Right For?

We mentioned above how important this service is for businesses with a physical location, but it is also vital for service providers like plumbers, builders, hairdressers, fencers, electricians, and other contractors if your business offers a local service then you need a Google My Business listing.

Why?

Each directory your business is listed in shows proves your legitimacy and also provides a backlink to your businesses website. Meaning it can also help your search engine optimisation efforts. We can help your local business be found before your competitors and gain more customers. This is the very least your business should be doing to market your business.

Call us on 01637 222 560 to speak to an SEO consultant and to find out how we can help your local business.

Want to discuss your project? Call us on 01637 222 560



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