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Google Shopping Management

Sell your products on Google

Based in Cornwall, our Google Shopping experts are available to help you sell your products through the Google Shopping channel. It doesn’t matter if this is your first time selling through Google or if you need to optimise your campaign we are here to help you get the most out of Google and increase your sales and improve your ROI.

Google Shopping Ad Campaigns

The Google Shopping Ads (previously Product Listing Ads) are part of Google AdWords PPC system. Google Shopping Ad’s are populated using an optimised product feed directly from your website. This feed includes information such as product names, decriptions, stock levels, pricing and much more, this keeps the data as real-time as possible.

If your websites eCommerce store is based on WooCommerce (WordPress), Magento, Shopify or one of the more popular eCommerce CMS platforms it is most likely your eCommerce feed is ready to go and we won’t need to create any custom coding to create a shopping feed keeping the setup cost effective.

As well as your shopping feed, you will need to create and manage a Google AdWords campaign. Within your Google Shopping campaign we will manage the bidding of your stock based on Google search queries. As your campaign runs we will be able to gather more data as the data comes in we can optimise your campaign futher, seeing which products sell, which don’t and which yeald the highest ROI, allowing us to set your spend accordingly. You are also able to set a daily budget so spend doesn’t get out of hand, we normally suggest a lower budget to start and once we gather data and optimise your campaign and you start to see and ROI you can increase your spend.

Google Partner

Google Shopping Management Service

Our Google Shopping advert management service helps maximise the ROI (return on investment) for our clients in Cornwall. As we work on your Google Shopping campaign we will complete the following:

  • Configure your Google Shopping Feed
  • Optimise your websites content to increase relevance which in turn helps increase sales
  • Set up  and manage your Google Shopping Merchant Centre account
  • Optimise and update your Google Shopping campaign
  • Work on optimising your Google Shopping campaign in AdWords to increase your sales and lower the cost of a sale
  • Monthly reporting to show your improvements.

Want to discuss your project? Call us on 01637 222 560

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