Benefits Of Using Google AdWords to Grow Your Business
While the prospect of investing money on Google Adwords might seem like a a scary thing, the results that come in are almost instant. Which is why it is worth investing in this very rewarding marketing strategy.
1) Adwords works MUCH faster than SEO
The biggest benefit of Google AdWords is that it works much faster than SEO (Search Engine Optimisation). Both SEO and Google AdWords are highly effective search engine marketing strategies that are used to generate more traffic to a website. But, a well optimised AdWords campaign can work much faster for a business, where an SEO campaign you may weight 4-6 months for ranking a highly competitive keyword, AdWords can have you ranking within an hour.
Here are some more reasons why Google AdWords can be a better choice over SEO
- You can turn your campaign on or off whenever you want to.
- Ads can appear at the top of the search results immediately.
- Test which keywords give a return instantly
This doesn’t mean that you should ignore SEO (Search Engine Optimisation), as it can have more long-term benefits. But with AdWords, you can drive instant traffic and gain instant sales.
2) Increase brand awareness
Google AdWords isn’t just used to boost traffic, clicks, and conversions, it is also an efficient way to tell people about your brand.
3) Reconnect with website visitors
One of the best benefits of Google AdWords is reconnecting with your website visitors, after they have left your website.
You might find that people don’t purchase from you on their first visit to your website. How do you remind them of you and what you could do for them? Display Remarketing and RLSA campaigns are here to help you with this.
a) Remarketing on display network:
This helps advertisers target visitors on different websites using banner images.
Similar to remarketing lists, you can create suppression lists as well. These suppression lists ensure that you target new leads and not run ads for those who have already purchased from you.
b) Remarketing on search network:
RLSA stands for Remarketing Lists for Search Ads. As the name suggests, it runs remarketing campaigns on the Google search network, much like display remarketing does. Additionally, the you need to add keywords into the campaign. This allows Google ads to match the user’s search query with the keyword and remarketing list. This will help Google show the most relevant ads for users search query.
Because these visitors have already visited your website, there is a higher chance of them converting into paying customers.
4) Measure Your Performance
It is very difficult for you to measure the outcome of traditional advertisements such as newspapers, radio, TV, outdoor signs, leaflets/flyers etc.
With Google AdWords you can see:
- Who clicked on your ad.
- How many conversions you have had
- How much traffic you have generated to your website
- Which keyword generated the most traffic and conversions.
- How much does it cost you per conversion.
This information allows you to see what worked and what didn’t. Using this information, you can then manage your campaigns to achieve the best results.