Benefits of Google My Business for Small Businesses
As people use Google more and more to find local businesses to provide them with products and services it becomes more important than ever to have a presence online in as many places as possible. Google My Business (GMB) is a free and easy-to-use tool that businesses can use to get their business noticed high up in the search results. If you run a business, there are several benefits to using Google My Business to enhance your companies visibility online.
What Are the Benefits of Google My Business for Small Businesses?
People are using Google multiple times a day to find information to find the products and services they require to make their lives easier. As the most used search engine in the world, Google have developed a way for local businesses to stand out: Google My Business, previously known as Google Maps. Over five billion searches are made each day through Google. That means that there is potentially a large audience that could find your business.
Google My Business is Cost-Effective
As already mentioned, Google My Business is a free business listing that any business can use, that puts your business in front of many potential new customers.
Your Google My Business listing gives your potential clients easy access to your opening hours, phone number, website and directions at a click of a button—all at no cost to you. Your free Google My Business profile also gives customers access to reviews. If you are just starting a business or a small business with a limited marketing budget, every penny counts, Google My Business give you a chance to put your business in front of many potential new customers at zero cost.
Visibility on Google Search & Maps
One of biggest benefits of setting up your profile on Google My Business is the position it can occupy in Google’s search results. Google My Business profiles appear in the Local “3-pack” area and in Google Maps results. When you perform a Google search, the first three listings are normall given to Google Adwords advertisers. Then, you’ll see a a map with three local results highlighted. You will then see “organic” results. As you can see having an optimised Google My Business listing will put you high in the search results making it more likely for you to gain new customers.