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Why Your Business Should Choose SEO

Get More Website Traffic and Increase Your Customer Base

Are you considering SEO and wondering if it is worth the investment? Are you considering SEO alongside other online marketing channels such as Google Adwords (PPC), Social Media Marketing or direct marketing? If you are then below are some reasons to consider Search Engine Optimisation (SEO) in your business.

Why Choose SEO?

You business should choose SEO to increase your customer base and sales because it can provide substantial traffic growth and increase in sales in a very cost effective way. SEO is not a short term fix for low traffic levels, business enquiries or sales.

SEO is a long term solution and should be used by any company wanting to build a successful business, ROI can by far exceed those of a Pay Per Click (PPC) campaign.

For web based businesses, SEO should be your main marketing strategy

Is SEO cost effective?

SEO is cost effective over time. SEO is a long term investment and results don’t come overnight. However once your website traffic increases you will see an increase in sales/enquiries. Obviously SEO can only be as effective as the product/service you offer, so if you offer a great service/product SEO is highly cost effective and can give a higher ROI than PPC.


Is the investment in SEO worth it?

Investing in SEO is only worth while if the budget you put into it is realistic for ranking within the timescale you require. If you don’t invest enough money into SEO than you may not see results fast enough to see the results you require.

It is very important that you understand that SEO results don’t happen over night and that you invest the right amount into your campaign, we will advise you if your budget isn’t at the right level.

Why should we do SEO when we could do PPC?

Although PPC is an effective marketing strategy and one we use for many of our clients, it can be a more costly solution and give a lower ROI. We often run PPC along side an SEO campaign this will give instant results while we are building organic traffic to your website. We can also use the data we get from PPC to help with your SEO campaign.

Businesses should not neglect SEO in favour of a PPC campaign.

Can SEO offer a good ROI?

SEO can be once of the most profitable online marketing channels for an business looking to increase sales, enquiries and their profits. SEO can produce 24 hour a day website traffic, allowing people to research your products/services. You don’t pay each time someone clicks on your link, which means that once you are being found you can have 1000’s of people on your website at a fixed cost.

Why should your business invest in SEO?

SEO can work very quickly or can take time depending on the current position of the website. Your business should invest in SEO because it’s important that your website is found for your products/services, SEO offers a very good ROI. Our clients using SEO have seen significant growth and your business could too.

How effective will SEO be for my Business?

SEO is a very effective option for all types of businesses in any industry. SEO is now one of the most effective online marketing options for any business, it doesn’t matter if you trade online or offline SEO can help your business grow.

Having SEO completed may also require you making other changes, for example it may well be that you need a website redesign, it’s important that your website looks the part, is technically sound, has the right content and converts the visitors it has coming to it.

How do I start with SEO?

Getting started with SEO is easy. Just give us a call, we will listen to your requirements and come up with a plan to help get your website found.

Call us on 01727 831882 to speak to an SEO consultant and to find out how we can help you business.

Want to discuss your project? Call us on 01727 831882

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