Got A Website That Doesn’t Generate Any Business? How You Can Boost Your Online Enquiries!admin
Got A Website That Doesn’t Generate Any Business? How You Can Boost Your Online Enquiries!
Having a website is pretty much required these days and something most businesses already have. You probably know that if people cannot find you online, they will find your competitor that can be found or give up on their search and forget why they needed you in the first place. Most potential customers do not like picking up the phone anymore to make that first contact and if there is a chance to make contact via a website, this is what they will do, even if they want to call a business they will look for which business to call online and judge you based on your website.
If you have a website but are continually wondering why you are not making sales, getting enquiries or seeing traffic increases, it could be that your website is not being found online, below we have picked some of the options you might want to invest in to increase your traffic and enquiries.
Search Engine Optimisation (SEO)
SEO or Search Engine Optimisation is the first thing that comes to mind when looking to get your website found on Google. SEO is all about analysing website making sure that you are providing the right content to your potential customers and Google. SEO isn’t an instant solution and can take a few months to see traffic increases, however once you have your rankings you are often found for a wide range of keywords and the return on investment is very high.
When it comes to getting you instant, targeted and relevant traffic, Google Adwords is the most common method. It will allow you to place adverts with links to your website for people searching for specific keywords related to your business. You may have heard of people saying they have wasted money with Adwords and it hasn’t worked for them however if you have a good understanding of how the system works you can get great returns, sometimes you just need to make sure you take the time to make the campaign strong and effective and work on it, as setting up and then forgetting to do anything with it will just leave you out of pocket. This is where a good Adwords manager can help.
Facebook Paid Advertising
Facebook paid advertising offers one of the strongest advertising platforms in terms of targeting, yet so many businesses are failing to really utilise it, especially on a local scale. Facebook allows you to target by such a strong selection of options, such as age, sex and location and their interests allowing you to get in front of your perfect audience. It is important that you have your facebook page setup correctly with the correct image and message. It is also important that Facebook is the correct platform for your business.
Email marketing is often overlooked. If you have a database of customer emails and have never contacted them outside of confirming their order, then you are missing out on lots of potential sales. These people have already purchased from you or expressed interest in your company so they are likely to be interested in buying from you. The process to utilise this resource is so simple with third party programs like Mail Chimp. For most ecommerce websites, regular emails advertising new products or promotions should be a core part of your online marketing, so if you are not doing this, it is never too late to start.
If you need help promoting you website online contact us at Springer Marketing on 01727 831882 or firstname.lastname@example.org